To be able to fulfil our zero waste vision, we have set ourselves three targets:
Recyclable packaging
We want to achieve 100 per cent recyclable packaging by 2020 by focusing on the following:
- Co-operation with suppliers, researchers and partnerships with key customers
- Evaluating and selecting the right packaging in relation to design and materials
Reduce food waste
We want to help consumers in their efforts to reduce food waste by 50 per cent:
- Helping them to better plan food purchases and to make full use of products: e.g. online tips and tricks for using leftovers, weekly dinner plans, climate friendly recipes
- Find the ´right´ packaging in terms of portion size and its ability to be completely emptied by consumer
Waste from production
We want to eliminate waste to landfill from production by:
- Using waste product for animal feed or biogas production
- Cooperating with waste management vendors or suppliers to recycle or reuse solid waste
For years we have worked on minimising the amount of plastic in our milk bottles in the UK.
